About Us
At Srea Natural, we believe in nurturing yourself and the planet, one sustainable choice at a time.
We thoughtfully craft clean, skin-loving body care products in small batches, ensuring they are as kind to your skin as they are to the environment.While we are constantly working towards becoming 100% plastic-free by exploring biodegradable alternatives, most of our current packaging is biodegradable, reusable, or recyclable. Every ingredient in our products is carefully chosen to be clean, natural, and beneficial for your skin.
Our mission is to make accessible and affordable skin and body care that helps everyone embrace a more sustainable lifestyle one small step at a time.
The Srea Natural Experience
Where Tradition Meets Thoughtful Care
At Srea Natural, self-care should feel personal, indulgent, and kind to the planet. Every product we create blends time honored techniques with a touch of innovation, using the finest natural ingredients to craft something truly special—just like you. Each item is lovingly handmade, transforming everyday routines into moments of pure comfort and care for your body, mind, and soul.
For Every Season, For Every Moment
Take care of yourself so you can care for others
At Srea, self-care isn’t just a luxury—it’s an act of love for yourself and Mother Earth. Whether treating yourself to our nourishing body care or finding the perfect gift for a loved one, every Srea product is designed with thoughtfulness and intention. From heartfelt celebrations to little “just because” moments, Srea adds a personal touch to every occasion, big or small.
Story Behind the Name
When we first started, we decided to name our brand ‘Tvam,’ a Sanskrit word that means ‘you.’ It resonated with our vision of celebrating individuality. However, after launching our Instagram page, we discovered another brand with the same name in a similar line of products.
That’s when we went back to brainstorming. After much research and suggestions from friends and family, my mother came up with ‘Srea.’ It holds a special meaning for us—it’s formed from the first letters of our family’s names and also translates to ‘beauty’ in Sanskrit.
The name felt perfect, especially when paired with our tagline, ‘Enjoy Being You.’ It reflects our belief in feeling good in your own skin and embracing yourself just as you are.
The Beginning of Srea: A Journey of Care and Discovery
Hi there! I’m Rudhra Anand, the Co-Founder and Chief Formulator at Srea Natural.
Growing up, we always used soaps bought off supermarket shelves. But as I got older, I realized these soaps weren’t just cleaning my skin—they were stripping away its natural oils and clogging my pores. Curious and concerned, my mom and I decided to dig deeper into what goes into these soaps, and what we found shocked us. Did you know that a typical supermarket soap bar contains SLS, parabens, palm oil, and petroleum jelly? These ingredients can lead to acne breakouts, dryness, clogged pores, and more.
Determined to make a change, we stopped using commercial soaps and switched to natural bath powders. But let’s be honest—using bath powders daily isn’t always practical! That’s when my mom discovered the world of handmade soaps. She spent years researching and crafting soaps for our family, perfecting her recipes for over six years. We tested them on ourselves, and when they worked wonders, we gifted them to friends and family. Their overwhelmingly positive feedback inspired us to create Srea Natural.
At Srea, we use organic cold-pressed oils, nourishing butters, and a perfect blend of essential oils, along with skin-safe colorants, to make bath time special, aromatic, and fun!
As Mary Poppins once said, “In every job that must be done, there is an element of fun.” We’ve taken this to heart, adding fun to every product—whether it’s through scents, colors, or shapes—to make your body care ritual something you look forward to every day.
The Road Ahead
Over the past three years, we’ve grown steadily, and with that growth, our product line has expanded, all thanks to the valuable feedback from our customers.
What started with handmade soaps has now blossomed into a diverse range of products, including body butters, solid perfume balms, lip balms, tinted lip balms, rejuvenating bath salts, whipped soaps, body scrubs, and more. Due to popular demand, we’re now venturing into hair care, skincare, and natural makeup, starting with hydrating tinted lip oils.
What began in my balcony has now evolved into our very own Srea Studio, which is open for you to visit. This has been a monumental step for us, allowing us to expand our product line, formulate and test new products, and grow as a brand. We’ve scaled up, stocked our products in retail and e-commerce stores, taken on bulk and custom orders, and truly expanded our business—all thanks to our wonderful customers.
As we continue to grow, we remain committed to our core values. Sustainability will always be at the heart of Srea Natural. We promise to keep providing products that are effective, safe, and mindful of their impact on the environment.